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If you’re a cannabis entrepreneur, you know how hard it is to get the word out about your products and services. Most social media platforms have strict rules that ban any content related to cannabis, even if it’s legal in your state or country. That means you can’t use Facebook, Instagram, TikTok or Snapchat to promote your brand, reach new customers or grow your sales.
But there’s one platform that’s changing the game for cannabis businesses: Twitter. The micro-blogging site announced in February that it will allow legal cannabis companies in the U.S. to advertise their products and services on its platform. This is a huge deal, as Twitter is the first major social media platform to welcome cannabis brands as advertisers.
Twitter’s new policy allows cannabis businesses to create paid ads that target users in locations where they are licensed to operate. The ads can’t promote or offer the sale of cannabis, except for some topical CBD products. They also can’t depict cannabis use or make health claims. But they can showcase their brand identity, educate consumers and raise awareness about cannabis-related topics.
This is a big opportunity for cannabis entrepreneurs who want to expand their reach and visibility online. Twitter has over 200 million daily active users who are interested in various topics, including cannabis. According to Twitter, there were over 20 million tweets about cannabis in the last year alone. The new policy could attract even more cannabis brands and consumers to the platform, creating a vibrant and engaged community.
Cannabis entrepreneurs are cheering Twitter’s decision to let them advertise, as they see it as a sign of progress and acceptance for the industry. They also hope that other social media platforms will follow suit and loosen their restrictions on cannabis content. Until then, they are ready to take advantage of Twitter’s new policy and grow their businesses online.