Custom Matches

Custom Matches from What You Need are branded matchbooks built for dispensaries, smoke shops, and cannabis brands that want useful promo items instead of throwaway flyers. Each order delivers 2,000 matchbooks with your white logo printed on a black background—clean contrast that actually gets noticed in dim lounges and busy shops. These work as checkout freebies, event giveaways, or part of a branded kit that keeps your name in rotation every time someone lights up.

Why branded matchbooks work better than most swag

• People actually keep them — Matchbooks end up on coffee tables, in glove boxes, and next to candles instead of in the trash with flyers and business cards nobody asked for.
• High-contrast design that reads in any light — Black background with white logo stays legible in dim bars, lounges, and smoking areas where most of your customers actually see it.
• Volume that lasts — 2,000 matchbooks covers months of checkout giveaways or multiple events without reordering constantly.
• Natural checkout add-on — Easy toss-in with pre-rolls, flower, or glass so your brand walks out the door with every purchase.
• Fits the aesthetic — If you're already using nice jars and clean packaging, these matchbooks match that energy instead of looking like afterthought merch.
• Pocket-friendly size — Standard matchbook dimensions fit purses and jacket pockets while leaving enough surface area for a readable logo.

Best for

Dispensaries and smoke shops that care about presentation will get the most out of these. If you're already curating your checkout area and using quality glass packaging instead of whatever's cheapest, branded matchbooks fit that same intentional vibe. They're also solid for event planners, cannabis brand launches, hospitality venues, and anyone building out cohesive promotional materials that don't feel cheap.

How to put them to work

The obvious spot is right by your register—customers grabbing flower or pre-rolls appreciate a free fire source, and your logo gets another impression without feeling like a hard sell. Stack a small bowl on the counter or in your lounge area where people naturally reach for flame.

For dab-focused spots, these still earn their spot alongside torches and dab mats in your accessory spread. Most dabbers use torches, but matchbooks work for candles, incense, or the friend who forgot their lighter—and they keep your branding visible even when people aren't sparking bowls.

Events are where the volume really pays off. Set out small bowls on bar tops, cocktail tables, and near the entrance so guests grab them the same way they'd grab a business card—except matchbooks actually stick around. Pair them with branded mylar bags or custom jars for a full brand moment that feels considered instead of random.

Specifications

Storage and safety

Keep sealed cases in a cool, dry spot away from heat sources and direct sunlight. A back room or storage closet works fine—just keep them away from your torches and hot glass equipment. Once they're out on counters, treat them like any ignition source: out of reach of kids, not sitting on hot surfaces, and stored where they won't get crushed and accidentally struck.

FAQ

1. Can I add more than just a logo?
   You can include a short tagline or business name, but keep it simple. Matchbooks are small, so bold graphics and clean text work best. Fine print and detailed images usually won't be legible at this scale—stick to high-contrast designs that read quickly.
2. How long will 2,000 matchbooks last for a retail shop?
   Depends on traffic and how generous you are at checkout. Most mid-volume shops get several months out of an order using them as free add-ons. High-traffic locations or shops that include them in every bag will burn through them faster.
3. Are these just for giveaways, or can I sell them?
   Either works. Most brands use them as free checkout add-ons, but you can also bundle them into branded kits with lighters, rolling trays, or smoking accessories and sell the set.
4. Will these work for events with 500+ people?
   Absolutely. 2,000 matchbooks covers multiple large events comfortably—you'll have enough for table displays, bar tops, gift bags, and staff handouts. For a single 500-person event, you'd have plenty left over for future use.
5. What logo formats work best for printing?
   Vector files (AI, EPS, or high-res PDF) give the cleanest results. If you only have a PNG or JPG, make sure it's high resolution with clean edges. Simple, bold logos reproduce best—avoid gradients or detailed photography.
6. Can I ship these to customers with online orders?
   Many shops include matchbooks in shipped orders, but check your carrier's regulations about mailing ignition sources. If you're shipping alongside glass or silicone rigs, pack everything securely so matchbooks don't get crushed or accidentally struck during transit.
7. How do these compare to branded lighters for promo?
   Matchbooks are cheaper per unit and feel more premium than disposable lighters with stickers slapped on. Lighters get refilled or tossed when they're empty; matchbooks get used completely, often kept in visible spots. For high-volume giveaways, matchbooks stretch your budget further while still looking intentional.