CUSTOM MATCHES

The CUSTOM MATCHES from What You Need are branded matchbooks built for dispensaries, smoke shops, event planners, and cannabis brands that want their name in people’s hands instead of on another throwaway flyer. You get 2,000 matchbooks per order, printed with your white logo on a clean black background so the branding actually pops. Toss them in bags, put them by the register, or stack them at events whenever you want something practical that still feels premium.

Why These Hit Different

• Real-world impressions, not junk swag — People actually keep and use matchbooks, so your logo lives on coffee tables and in glove boxes instead of the trash.
• Bold black-and-white branding — High-contrast black background with a white logo makes your design readable in dim rooms, bars, and lounges.
• Event-ready volume — 2,000 matchbooks per order means you’re covered for launches, pop-ups, or a long run of regulars at the shop.
• Perfect add-on at checkout — Easy upsell or freebie with pre-rolls, candles, or glass so your brand walks out the door with every purchase.
• Simple design flow — You provide the logo, we handle the production so you don’t have to micromanage print details.
• Compact but noticeable — Standard matchbook size fits pockets and purses, but still leaves enough space for a clean, legible logo.

Made For

These CUSTOM MATCHES are dialed in for shops and brands that already care about presentation and want all their touchpoints to feel intentional. If you’re the type to use heavy-bottom jars or neat glass packaging instead of whatever’s cheapest, these matchbooks fit that same energy. They’re also perfect for event planners, hospitality venues, or anyone building out a cohesive brand kit for special occasions.

How to Use Them (Beyond Just Striking)

Day to day, these live best right where people are reaching for flame: next to your register, at the bar, on the coffee table, or in your lounge area. They’re an easy grab when you’re ringing up flower, pre-rolls, or glassware, and they make a nice little “thanks for stopping by” that doesn’t feel like junk.

For concentrate or dab-focused spots, they still earn their keep as part of your accessory spread alongside your torches, tools, and dab pads and mats—they’re a low-cost way to keep your logo in the mix even when people are mostly torching instead of sparking.

For events, stack them in small bowls on tables or bar tops so guests can grab them naturally, the same way they’d grab a business card—but with way more staying power. Pair them with clean, branded packaging and thoughtful storage & packaging to build a full, cohesive brand moment instead of random merch.

Specifications

What You Get Out of These

These aren’t just about having something with your name on it—they’re about building habits. Every time someone lights a candle, pre-roll, or bowl with your matchbook instead of a random lighter, your brand gets another little moment. If you’re already curating a nice lineup of smoke shop products, these matches help tie your physical space, your packaging, and your promos together into one consistent visual story.

Care, Storage & Safety Basics

Keep the sealed cases in a cool, dry place away from open flame or direct heat sources. Once they’re out on counters or tables, treat them like any other ignition source—keep them out of reach of kids, don’t leave them sitting right on top of hot equipment, and avoid tossing them in places where they might get crushed and accidentally struck.

FAQ

1. Can I put more than just my logo on the matchbooks?
   Most brands keep it clean with just a logo, name, or short tag line so it stays readable at a small size. If you’re planning something more detailed, keep in mind the matchbook is compact, so simple, bold graphics work best and fine print usually won’t be legible.
2. Are these good for dispensaries and smoke shops?
   Yes, they’re perfect as a toss-in with flower, pre-rolls, or glass. A lot of shops pair them with custom-branded jars or bags from our mylar bags and packaging options so every part of the customer experience feels on-brand.
3. How many events will 2,000 matchbooks cover?
   It depends how generous you get, but for most mid-sized events, 2,000 is enough to have bowls of matchbooks at bars, tables, and check-in, plus extras for staff and VIP packs. For a single brick-and-mortar shop, that’s often months of checkout giveaways.
4. Do these work as merch, or just as free promo?
   You can do either. A lot of brands give them away as a free add-on, but they also work well bundled with other accessories like lighters, rolling trays, or small smoking accessories in a house-branded kit.
5. How should I store extra cases of matches at my business?
   Keep unopened cases in a dry, room-temperature area away from direct sunlight, heat sources, or open flame. A back room, storage closet, or shelving away from your hot glass and torches is ideal.
6. Are these safe to include in shipped orders?
   Many shops include matchbooks in shipped orders, but you should always follow your local carrier and regional regulations about mailing ignition sources. If you’re shipping alongside glass, rigs, or silicone bongs & rigs, pack everything securely so the matchbooks don’t get crushed or accidentally struck in transit.
7. What kind of designs print best on these?
   High-contrast, simple logos and text are your friend. Think bold lines, clear fonts, and minimal clutter. Detailed photos, tiny lettering, or super complex art usually won’t translate well at matchbook scale.