You Won’t Believe How Much Weed These Two Generations Are Buying - The Shocking Truth About Legal Cannabis Sales

If you’re a reading this, chances are you belong to one of two generations: Millennials or Gen Z. According to a recent report by Headset, a cannabis analytics firm, these two groups account for most of the legal cannabis sales in the U.S. and Canada. In fact, they make up more than 70% of all cannabis consumers in both countries.

But what makes these generations so keen on cannabis? And how do they differ in their preferences and habits? Let’s take a closer look at the data and find out.

Millennials: The OG Cannabis Consumers

Millennials, born between 1981 and 1996, have been the dominant force in the cannabis market since legalization. They currently represent about half of all cannabis sales in both the U.S. and Canada, spending an average of $75 per month on weed products.

Millennials grew up in a time when cannabis was becoming more accepted and accessible, especially for medical purposes. They also witnessed the rise of the internet, social media and online activism, which helped spread information and awareness about cannabis.

Millennials tend to prefer flower, the dried green bud that is smoked or vaporized, as their main form of consumption. They also enjoy edibles, especially gummies and chocolates, as well as vape pens and concentrates. They are more likely to use cannabis for relaxation, stress relief and socializing than other generations.

Gen Z: The New Kids on the Block

Gen Z, born between 1997 and 2010, are the newcomers to the cannabis scene. They are still a small but growing segment of the market, making up about 15% of all cannabis sales in both countries. They spend an average of $50 per month on weed products.

Gen Z are digital natives who grew up with smartphones, social media and online entertainment. They are also more diverse, progressive and socially conscious than previous generations. They value authenticity, creativity and individuality.

Gen Z are more adventurous and experimental with their cannabis consumption. They are the first generation to dethrone flower as the top product category, preferring vape pens instead. They also like edibles, especially beverages and baked goods, as well as topicals and tinctures. They use cannabis for a variety of reasons, including wellness, mood enhancement and fun.

The Future of Cannabis is Young

Millennials and Gen Z are shaping the future of cannabis with their preferences, behaviors and attitudes. They are driving the demand for new products, formats and experiences that cater to their needs and tastes. They are also influencing the culture and perception of cannabis with their openness and enthusiasm.

As these generations grow older and more affluent, they will continue to dominate the cannabis market and push it forward. Cannabis brands and retailers should pay attention to their wants and expectations, and adapt accordingly. Because if there’s one thing we know for sure, it’s that these generations love their weed.

If you’re a cannabis lover, chances are you belong to one of two generations: Millennials or Gen Z. According to a recent report by Headset, a cannabis analytics firm, these two groups account for most of the legal cannabis sales in the U.S. and Canada. In fact, they make up more than 70% of all cannabis consumers in both countries.

But what makes these generations so keen on cannabis? And how do they differ in their preferences and habits? Let’s take a closer look at the data and find out.

Millennials: The OG Cannabis Consumers

Millennials, born between 1981 and 1996, have been the dominant force in the cannabis market since legalization. They currently represent about half of all cannabis sales in both the U.S. and Canada, spending an average of $75 per month on weed products.

Millennials grew up in a time when cannabis was becoming more accepted and accessible, especially for medical purposes. They also witnessed the rise of the internet, social media and online activism, which helped spread information and awareness about cannabis.

Millennials tend to prefer flower, the dried green bud that is smoked or vaporized, as their main form of consumption. They also enjoy edibles, especially gummies and chocolates, as well as vape pens and concentrates. They are more likely to use cannabis for relaxation, stress relief and socializing than other generations.

Gen Z: The New Kids on the Block

Gen Z, born between 1997 and 2010, are the newcomers to the cannabis scene. They are still a small but growing segment of the market, making up about 15% of all cannabis sales in both countries. They spend an average of $50 per month on weed products.

Gen Z are digital natives who grew up with smartphones, social media and online entertainment. They are also more diverse, progressive and socially conscious than previous generations. They value authenticity, creativity and individuality.

Gen Z are more adventurous and experimental with their cannabis consumption. They are the first generation to dethrone flower as the top product category, preferring vape pens instead. They also like edibles, especially beverages and baked goods, as well as topicals and tinctures. They use cannabis for a variety of reasons, including wellness, mood enhancement and fun.

The Future of Cannabis is Young

Millennials and Gen Z are shaping the future of cannabis with their preferences, behaviors and attitudes. They are driving the demand for new products, formats and experiences that cater to their needs and tastes. They are also influencing the culture and perception of cannabis with their openness and enthusiasm.

As these generations grow older and more affluent, they will continue to dominate the cannabis market and push it forward. Cannabis brands and retailers should pay attention to their wants and expectations, and adapt accordingly. Because if there’s one thing we know for sure, it’s that these generations love their weed.